Paper Acceptances

  • Pangarkar, Aniruddha, Paurav Shukla, and Charles R. “Ray” Taylor, “Minimalism in Consumption: A Review and Brand Engagement Strategies” (accepted at Journal of Business Research, Impact Factor 10.969, ABDC Ranking “A”)
  • Kumar, Sampath, and Aniruddha Pangarkar “Cognitive and Affective Determinants of Behavioral Loyalty among Email Service Providers: Theoretical Evidence, Findings, and Implications” (accepted at Journal of Business and Economic Perspectives. ABDC ranking C)
  • Pangarkar, Aniruddha, Gary Fleischman, and Dawn Iacobucci (2022), “Enhancing Frontline Employee Support During a Product-Harm Crisis: Evidence and Strategic Managerial Implications for Firms” (accepted at Journal of Retailing and Consumer Services, ABDC Ranking A, Impact Factor 10.972).
  • Pangarkar, Aniruddha (2022), “The Impact of Religion on Consumer Decision-Making” (book chapter proposal accepted as part of proposed book titled “Religion and Consumer Behavior, to be published by Routledge- Taylor and Francis in 2022).
  • Pangarkar, Aniruddha, and Shelly Rathee, “The Role of Conspicuity: Impact of Social Influencers on Purchase Decisions of Luxury Consumers” (accepted at International Journal of Advertising- ABDC A ranked journal, Impact Factor 5.888)
  • Pangarkar, Aniruddha, Vibha Arora, and Yupal Shukla, “Exploring Phygital Omnichannel Luxury Retailing for Immersive Customer Experience: The Role of Rapport and Social Engagement” (accepted at Journal of Retailing and Consumer Services- ABDC A ranked journal, Impact Factor 10.972)
  • Pangarkar, Aniruddha “COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers” (accepted at NMIMS Management Review- indexed in Cabell’s International)