As a professor and researcher, service to the fraternity is an important feature of my daily roles and responsibilities. I am delighted to serve various top journals in my role as Associate Editor, Editorial Review Board Member, and Ad-Hoc Reviewer for top- ranked and reputed global journals.

Associate Editor: International Journal of Advertising (May 2022-Present)

Editorial Review Board Member: International Journal of Advertising (December 2020-May 2022)

Editorial Review Board Member: Indian Journal of Marketing (December 2021-Present)

Editorial Review Board Member: International Journal of Consumer Studies (September 2022-Present)

Ad-hoc Reviewer for top-ranked journals such as:

Journal of Business Research

Journal of Retailing and Consumer Services

Journal of Consumer Behaviour

International Journal of Consumer Studies

Journal of Advertising

International Journal of Emerging Markets

Special Issue Editor: Luxury and Advertising for International Journal of Advertising (with Paurav Shukla and Eunju Ko).