Dr. Aniruddha Pangarkar

An internationally famous professor, researcher, and strategic thinker in the areas of marketing, minimalistic consumption, and luxury branding.

Dr. Aniruddha Pangarkar is an Assistant Professor of Marketing in the Cofrin School of Business at The University of Wisconsin-Green Bay. He possesses senior leadership experience in industry, an MBA from Thunderbird School of Global Management, AZ, in the United States (Number 1 school worldwide for International Business), and a PhD in Marketing from Texas Tech University in the United States. Dr. Pangarkar changed his career track from a senior leadership position to research and teaching because of his keen passion for working on interesting academic papers to solve industry problems and goal of creating future business leaders.

Dr. Aniruddha Pangarkar has published in top “A” level journals and has written the first paper on minimalistic consumption in the prestigious “Journal of Business Research”. Along with his research, he has also won teaching awards, and serves as an Associate Editor and Editorial Review Board Member (ERB) for prestigious “A” journals. He focuses on three main objectives- research proficiency through top publications, quality teaching that integrates real-world experiences with theoretical frameworks, and service to the fraternity through serving as an ERB member and conducting peer reviews.

Latest Research paper:

Pangarkar, Aniruddha, and Shelly Rathee, “The Role of Conspicuity: Impact of Social Influencers on Purchase Decisions of Luxury Consumers” (accepted at International Journal of Advertising- ABDC A ranked journal, Impact Factor 5.888)

Latest research grant:

$4680 awarded by The University of Wisconsin-Green Bay’s Research Booster Program Grant (selected from hundreds of applicants across the University)

Latest service activity and Editorial Review Board Membership:

Invited to join as Associate Editor- International Journal of Advertising (prestigious “A” ranked journal with an impact factor of 5.888)
Invited to join as Editorial Review Board Member- International Journal of Consumer Studies ((prestigious “A” ranked journal with an impact factor of 7.096)

Latest conference acceptance:

Pangarkar, Aniruddha “Recurring Service Failure Crises: An Investigation into Antecedents, Implications, and Firm Resolution Strategies”, paper accepted and to be presented at the prestigious 2022 Society for Marketing Advances Conference to be held in Charlotte, NC from Nov 2-5, 2022